PRIVACY POLICY

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we provide information on how your personal data is handled when using our website. Personal data refers to all data that can be used to personally identify you.

1.2 The party responsible for data processing on this website under the terms of the General Data Protection Regulation (GDPR) is Mila du Nord. The responsible party for the processing of personal data is the individual or legal entity that determines the purposes and means of processing personal data, either alone or jointly with others.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock icon in your browser’s address bar.

In addition, no automated decision-making or profiling takes place which produces legal effects or similarly significantly affects you, as meant in Art. 22 GDPR.

DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website purely for informational purposes, i.e., without registering or otherwise providing us with information, we collect only the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data necessary for technical reasons to display the website:

  • The website visited

  • Date and time of access

  • The amount of data sent in bytes

  • The source/referrer from which you accessed the page

  • Browser used

  • Operating system used

  • IP address (if applicable: anonymized)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. This data is not shared or used in any other way. However, we reserve the right to review server log files later if there are specific indications of unlawful use.

COOKIES

To make visiting our website more attractive and to enable the use of certain functions, we use cookies on various pages. Cookies are small text files stored on your device. Some of the cookies we use are deleted at the end of your browser session (session cookies). Other cookies remain on your device, enabling us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies).

Cookies collect and process specific user information, such as browser and location data and IP addresses, in individual instances. Persistent cookies are automatically deleted after a specified period, which varies depending on the cookie.

Some cookies serve to simplify processes, such as storing items in a virtual shopping cart for a later visit. If personal data is also processed by certain cookies we implement, the processing is carried out in accordance with Art. 6(1)(b) GDPR for contract performance or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interest in providing the best possible functionality of the website and a customer-friendly visit experience.

We may work with advertising partners who help us make our online offerings more interesting to you. For this purpose, cookies from partner companies may also be stored on your device when you visit our website (third-party cookies). If we collaborate with such advertising partners, you will be informed about the use of these cookies and the data collected in detail in the following sections.

Please note that you can configure your browser to notify you about cookies, decide on a case-by-case basis whether to accept them, or exclude cookies for certain cases or in general. Each browser handles cookie settings differently. Refer to your browser’s help menu for instructions on managing your cookie settings:

  • Internet Explorer: Manage Cookies

  • Firefox: Allow and Block Cookies

  • Chrome: Cookie Settings

  • Safari: Manage Cookies

  • Opera: Cookie Preferences

When you first visit our website, we will ask for your consent to use cookies that are not strictly necessary for the operation of the website through a cookie banner. You can adjust your preferences at any time.

Please note that if you do not accept cookies, the functionality of our website may be limited.

CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected when using a contact form is evident from the respective form. This data is used exclusively to respond to your inquiry or to contact you and handle the associated technical administration.

The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after your inquiry has been fully resolved, provided there are no statutory retention obligations that prevent this.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed when you provide it to us for the purpose of contract execution or opening a customer account. The specific data collected is evident from the respective input forms.

You can delete your customer account at any time by notifying the responsible party mentioned above. We store and use the data you provide for contract processing. Once the contract has been fully executed or your customer account deleted, your data will be restricted for further use and deleted after the statutory retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use your data for purposes permitted by law, which we inform you about below.

6) USE OF YOUR DATA FOR DIRECT MARKETING

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required for receiving the newsletter is your email address. Providing additional data is optional and will be used to personalize the newsletter.

We use the double opt-in procedure for sending the newsletter. This means we will only send you an email newsletter if you have expressly confirmed that you agree to receive newsletters. After signing up, we will send you a confirmation email asking you to confirm your subscription by clicking a specific link.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. When signing up for the newsletter, we store your IP address as recorded by your Internet Service Provider (ISP) and the date and time of registration. This helps us track any potential misuse of your email address.

The data collected during the newsletter subscription is used exclusively for promotional purposes via the newsletter. You can unsubscribe at any time via the link provided in the newsletter or by contacting the responsible party mentioned above. Upon unsubscribing, your email address will be promptly removed from our newsletter distribution list unless you have expressly consented to further use of your data, or we reserve the right to use your data for legally permitted purposes, about which we inform you in this statement.

6.2 Email Newsletter for Existing Customers

If you have provided us with your email address during the purchase of goods or services, we reserve the right to send you regular offers for similar goods or services via email. We do not require separate consent for this. The data processing is based solely on our legitimate interest in personalized direct marketing in accordance with Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, we will not send marketing emails. You can object to the use of your email address for marketing purposes at any time by notifying the responsible party mentioned above. The only costs you incur are transmission costs at basic rates. Upon receiving your objection, we will immediately stop using your email address for advertising purposes.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1

Personal data collected by us will be passed on to the shipping company entrusted with delivery as part of contract execution, provided this is necessary for delivering the goods.

Because Mila du Nord offers credit card payments only, your payment data will be processed as necessary to complete your payment via the credit card payment provider(s) used at checkout. The legal basis for transferring the data is Art. 6(1)(b) GDPR.

7.2 USE OF PAYMENT SERVICE PROVIDERS (Credit Card)

If you choose to pay by credit card, payment processing is carried out via the payment service provider(s) integrated into our checkout. For the purpose of processing your payment, the following data may be processed and transmitted to the relevant parties involved in payment processing (as applicable): your name, billing address, order information, card type, and payment-related transaction details.

Your full card number is generally not stored by Mila du Nord. Card data is typically transmitted directly in encrypted form to the payment processor and/or acquiring bank and processed in accordance with applicable security standards (e.g., PCI DSS), insofar as required by the payment provider.

The legal basis for processing is Art. 6(1)(b) GDPR (performance of a contract). Where legally permitted and necessary to prevent fraud and ensure secure transactions, processing may also be based on Art. 6(1)(f) GDPR (legitimate interests).

8) CONTACT FOR REVIEW REMINDER (Own Review Reminder – Not sent through a customer review system)

We use your email address for a one-time reminder to submit a review of your order, provided you have given us your explicit consent in accordance with Art. 6(1)(a) GDPR during or after your order. You can withdraw your consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Our website uses so-called social plugins (“Plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To enhance the protection of your data when visiting our website, these buttons are not integrated as full plugins but are simply embedded using an HTML link. This method ensures that when you visit a page on our website containing such buttons, no connection is made to Facebook’s servers. When you click on the button, a new browser window opens, and the Facebook page will load, where you can interact with the plugins there (after entering your login details if necessary).

For the purpose and extent of data collection, as well as the further processing and use of data by Facebook, and your rights and options for privacy protection, please refer to Facebook’s privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins with Shariff Solution

Our website uses social plugins (“Plugins”) from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To enhance the protection of your data when visiting our website, these buttons are not integrated as full plugins but are simply embedded using an HTML link. This method ensures that when you visit a page on our website containing such buttons, no connection is made to Google+ servers. When you click on the button, a new browser window opens, and the Google+ page will load, where you can interact with the plugins there (after entering your login details if necessary).

For Google’s privacy policy, please refer to: https://www.google.com/intl/en/policies/privacy/

9.3 Instagram Plugin with Shariff Solution

Our website uses social plugins (“Plugins”) from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To enhance the protection of your data when visiting our website, these buttons are not integrated as full plugins but are simply embedded using an HTML link. This method ensures that when you visit a page on our website containing such buttons, no connection is made to Instagram’s servers. When you click on the button, a new browser window opens, and the Instagram page will load, where you can interact with the plugins there (after entering your login details if necessary).

For Instagram’s privacy policy, please refer to: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads relevant to users, improve campaign performance reports, or avoid displaying the same ads repeatedly. Google tracks, via a cookie ID, which ads are displayed in which browser and prevents the same ads from being shown multiple times. The processing is based on our legitimate interest in optimally marketing our website according to Art. 6(1)(f) GDPR.

Additionally, DoubleClick can track conversions related to ad requests. For example, if a user sees a DoubleClick ad and later visits the advertiser’s website and makes a purchase, the conversion is recorded. DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s servers. We have no control over the scope and further use of the data collected by Google through the use of this tool, and thus, inform you according to our knowledge: By embedding DoubleClick, Google receives information that you have visited the relevant part of our website or clicked on an ad. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or logged in, it is possible that the provider collects and stores your IP address.

If you do not want to participate in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads. This setting will be deleted when you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to learn about cookie settings and adjust them. Finally, you can set your browser to notify you when cookies are set and decide individually whether to accept them or reject them for specific cases or generally. Please note that if you do not accept cookies, the functionality of our website may be limited.

For further information about DoubleClick by Google’s privacy policies, visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, in the context of Google AdWords, utilizes conversion tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

We use Google AdWords to attract attention to our offers on external websites using advertisements (“Google Ads”). We can track the success of individual advertising measures in relation to campaign data. Our goal is to display ads that are of interest to you, make our website more appealing to you, and achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad served by Google AdWords. Cookies are small text files stored on your computer system. These cookies typically expire after 30 days and are not used for personal identification.

If you do not wish to participate in the tracking, you can block the use of the Google Conversion Tracking cookie by adjusting your internet browser’s user settings. This will prevent you from being included in the conversion tracking statistics. We use Google AdWords due to our legitimate interest in targeted advertising under Art. 6(1)(f) GDPR.

For more information about Google’s privacy policies, visit: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by adjusting your browser settings or by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain features of this website may not function or may be limited if you have disabled the use of cookies.

WEB ANALYSIS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies to enable an analysis of how you use the website. The information generated by the cookie about your use of this website (including the truncated IP address) is generally transferred to a Google server in the USA and stored there.

This website uses Google Analytics with the extension “_anonymizeIp()” which ensures that the IP address is anonymized by truncation and prevents direct identification of individuals. Using this extension, Google will shorten your IP address within EU member states or other countries of the European Economic Area before transmitting it.

Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide further services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be combined with other data from Google.

You can prevent the storage of cookies by adjusting your browser settings. However, please note that in this case, you may not be able to use all features of this website to their full extent. Additionally, you can prevent Google from collecting data generated by the cookie and related to your use of this website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: Google Analytics Opt-out Browser Add-on.

Alternatively, on mobile devices or within browsers, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and for this domain, and if you delete your cookies in this browser, you will need to click this link again): Google Analytics Opt-out.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is conducted using a User-ID. Upon your first visit to the page, a unique, persistent, and anonymized ID is assigned to you, which is used across devices. The User-ID does not contain personal data and does not transmit any to Google.

You can object to the collection and storage of data via the User-ID at any time with future effect. To do so, you must deactivate Google Analytics on all systems you use.

RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Technology

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With your explicit consent, this enables tracking of user behavior after viewing or clicking on a Facebook ad. This process helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and can contribute to optimizing future advertising measures.

The collected data is anonymous for us, meaning it does not allow us to draw conclusions about the identity of users. However, Facebook stores and processes the data, making it possible to connect the data to individual user profiles, and Facebook may use the data for its own advertising purposes in accordance with Facebook’s Data Use Policy.

You can enable Facebook and its partners to serve ads on and off Facebook. A cookie may also be stored on your computer for this purpose. These processing activities only occur with your explicit consent under Art. 6(1)(a) GDPR.

Google AdWords Remarketing

Our website uses Google AdWords Remarketing features, allowing us to advertise on Google search results and third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

For this purpose, Google places a cookie in your browser, which automatically enables interest-based advertising based on the pages you have visited using a pseudonymous cookie ID. The processing is based on our legitimate interest in the optimal marketing of our website under Art. 6(1)(f) GDPR.

You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plugin available via Google’s ad settings tools, or by adjusting your browser cookie settings.

RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data, which are outlined below:

  • Right of Access under Art. 15 GDPR

  • Right to Rectification under Art. 16 GDPR

  • Right to Erasure under Art. 17 GDPR

  • Right to Restriction of Processing under Art. 18 GDPR

  • Right to Notification under Art. 19 GDPR

  • Right to Data Portability under Art. 20 GDPR

  • Right to Withdraw Consent under Art. 7(3) GDPR

  • Right to Lodge a Complaint under Art. 77 GDPR

13.2 RIGHT TO OBJECT
If we process your personal data based on our legitimate interest, you have the right to object to this processing at any time for reasons arising from your particular situation.

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such purposes. In this case, we will stop processing your data for direct marketing purposes immediately.

RETENTION PERIOD OF PERSONAL DATA

The retention period for personal data is based on the respective legal retention periods (e.g., commercial and tax law retention periods). After the retention period has expired, the corresponding data will be routinely deleted, unless they are still necessary for the fulfillment of the contract or the initiation of a contract and/or we still have a legitimate interest in further storage.

CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@miladunord.com.